Visual appeal in marketing is one of the main things that are used in dragging in customers and clients to your business. Using social media, printed media, banners and billboards, and other types of things to post the advertisement about the deals and services of your company is a proven way to communicate well to society. But sometimes before you jump onto the colourful advertising bandwagon there are things you need to figure out.
i. What is the target
Research well into the current market of your products and services to see which age groups, ethnicities and nationalities and other categories are the top consumers and potential categories for your business. You can do this by doing polls and questionnaires that take information from visitors to your website, store or office.
ii. Set your goal posts
Before you decide what type of Ad to go for or contacting a business of graphic design in Christchurch for quotations, create a set of rules of what you need to achieve by going for the advertisement. It can be something simple like getting across the knowledge about your new coupons or something a bit more serious like getting more customers to buy specific products. You can go for awareness or branding of your product and service or for a response advertisement to lead people into specific goods of your business. Once you set goals you need to understand the funding you are willing to invest into advertising and set a budget.
iii. Going for online advertising
Social media platforms and websites all offer different methods of putting up your advertisement for people to see and click onto. Search engines like Bing and Yahoo combine text and visuals to show the advertisement for people searching for specific keywords in their engines. Google uses this keyword search option to guide people into businesses that use those keywords too but their AdWords is used by many businesses as it’s the most famous search engine and the investment is worth the longevity of the ad and the results.
iv. Choose the format, get the ad and proofread
This is one of the last steps to go through once you have figured out the initial stages of doing an ad campaign. If you decide on consulting an agency then you need to ask for their set formats that are available for your budget and get the ad printed. After the graphic design part is done and you receive the preview make sure to go through the whole thing couple of times to check for spelling, grammar and keywords. Even though you give them the initial wording, sometimes human errors can mess up things.
One of the major parts of marketing is advertising, and in this time of computers and tablets and smartphones, more people are into checking out online advertisements than printed media ads.